GTM That Gets Startups Funded

GTMSF provides founder-led startups with rapid delivery and decades of operating judgment to grow revenue, build repeatable GTM systems, and earn market conviction.

Work With Us

Positioning & Packaging

Revenue Forecasting

Technical GTM

GTMSF SYSTEM
Revenue Strategy GTM Momentum Market Conviction

CRM & KPIs

Partnership Activation

Narrative Defensibility

Kane Russell, founder of GTMSF
Kane Russell Founder & Managing Partner
20+ years startup operating experience $400M+ funding outcomes with founder-led teams
Forerunner Lux Capital Sequoia Theory Ventures Uncork Capital + others

Challenge

More activity is not the answer

Customers and investors respond to proof, story, pipeline, and execution discipline.

75% VC-backed startups fail Harvard Business School
15% Seed startups reach Series A Carta

What startups get with GTMSF

Not more activity Repeatable revenue
Not another tool stack ICP-focused pipeline
Not generic AI output Experienced GTM judgment
Not a generalist agency Full-stack execution and scale

How GTMSF Works

Get to the next proof point faster

By diagnosing GTM gaps and focusing the right revenue actions, startups can create customer value and operating proof faster.

See Approach

Engagements

3 mo Clarity Refine narrative and pitch, ICP focus, and lowest-friction path to proof.
6 mo Traction Build customer evidence, pipeline, and repeatable revenue momentum.
12 mo Conviction Combine metrics, narrative, and forecast into a revenue system customers believe and investors back.
  1. Story + pain
  2. ICP + meetings
  3. Early signals
  4. Customer proof
  5. Repeatable pipeline
  6. Channel expansion
  7. Self-funded leverage

Projects

Build revenue for the AI era

Pattern recognition comes from decades spent creating demand and repeatable revenue with founder-led teams across AI, neurotech, and SaaS.

+
+
+
=
See Projects
Koah AI Monetization

175M+ queries · 35M+ ad impressions · $25M+ funding

Built advertiser demand and AI-app partnerships for native ads inside generative AI.

Forerunner · South Park Commons · Theory Ventures

Flexpress AI-Enhanced CMS

75+ domains · 500M+ monthly web requests · $10M+ funding

Proved scalable demand for AI-enabled web infrastructure by driving audience growth, content distribution, and multichannel monetization.

BDev Ventures · North Equity

+ more

References

Drive growth with people who know startups

Founder-led teams get better advice and faster execution from people who have lived startup work up close.

See References

GTMSF Startup Network

GTMSF's startup network includes founders providing strategic perspective, engineers providing technical confidence, operators providing operating judgment, and execution partners providing startup-speed delivery.

People What they add
Founders Strategic perspective
Engineers Technical confidence
Operators Operating judgment
Execution Partners Startup-speed delivery

About

Turn GTM process into a product

GTMSF founder Kane Russell and his team love helping startups get to “same brain”—because “same page” isn’t close enough.

About GTMSF
hard worker problem solving high standards great mentor smart contributions excel intercultural and interpersonal skills great ideas and recommendations positive outlook tackled new challenges with confidence very useful research very clear specifications handoff goes smooth strong attention to detail excellent collaborator collaborative, detail-oriented, and hard-working embodies the concept of a player coach complete self-starter tremendously well-respected hardest working person I know very professional and responsive surpassed our expectations on each project

Prove GTM momentum

Turn ICP, spend, pipeline, and cohort ROI into an operating model that wins customers and earns investor backing.

Work With Us